The training system, delivered by Nick and Kate, and the 24/7 support.
Anyone venturing into any new business, especially an online business would not really be aware off all the pitfalls, and the wide range of knowledge they would need to get it up and running.
Once you have achieved that there is still a lot more work required to make it profitable.
After taking their training and seeing what an in-depth, and very simple to operate system they offer, I feel they have set a high standard that a lot of other people who offer similar courses in the same market place do not measure up or come close.