Product Licensing Formula is about buying or licensing a ready-made digital product with private label rights. This means you can resell the product as-is or you can modify it in any manner permitted by the original owner and claim it as your own.
The advantages are huge. It saves valuable time and money you would have to spend to develop the product from scratch. In a nutshell, it’s another prime example of not reinventing the wheel – follow proven methods used by experienced and successful marketers.
As usual Nick does a great job of presenting the what to look for, how to modify it, and a brief history of how billions have been made licensing products a la Bill Gates!